Ahmed Brihi Ali

 / University of Baghdad / College of Management and Economics                     

Summary

This study seeks to address the impact of market knowledge in its dimensions (customer knowledge, competitor knowledge, product knowledge, supplier knowledge) in enhancing the effectiveness of strategic decisions (the adopted variable) according to a number of indicators represented in (appropriateness of decision, acceptance of decision, quality of decision), continuous changes In the tastes and expectations of customers, and the intensity of the competition in the markets between business organizations, and the increasing need of these organizations for products that are able to meet the needs and desires of customers and adapt to changes in customer preferences due to technological developments and their influential role in shortening the product life cycle This is in addition to the ability of these organizations to obtain