The purpose of the current research is to determine the impact that marketing flexibility can have on enhancing customer trust in the national product. The Abu Ghraib plants have been selected as a field of study because they are the organizations that produce and are awarded the ISO International Quality Certificate, The research sample consisted of (246) individuals including heads of departments, managers of divisions and administrative units as well as participants in technical and administrative committees who have a role in marketing decision making in the organization in question.
The research was based on three dimensions of the independent variable. The marketing flexibility consisted of Participation Flexibility, Interaction Flexibility, Implementation Flexibility), while the dependent variable had three dimensions: trust in the organization, Trust in Sales Person, Trust the brand of the product.
The results showed that there is a significant effect of the marketing elasticity in the customer trust according to the sample answers of the organization in question.
The research found a number of conclusions, including direct interviews with management and sample responses, which indicated that Abu Ghraib plants are relatively weak in flexible marketing procedures due to some government restrictions and competitiveness, which makes them less than the level of customer trust.
The research recommended a set of recommendations, including the need to focus on the activities and procedures that lead to increased customer trust in the organization and its products by opening bridges of communication with them and taking advantage of their views on the nature of products and effective marketing procedures that contribute to addressing some of the problems occurring in those operations.