The current research aims to test the relationship between Organizational Embeddedness (Links, Fits, Sacrifice) and strategic renewal (Radical renewal and continues renewal). In order to achieve this aims, data was collected using a questionnaire form a sample of the administrative leadership, which included (50) a director of the General Company for Rubber Industries and Tires. The questionnaire data were analyzed using set of statistical tools. The most important result is that Organizational Embeddedness is positively related to the concepts of continuous strategic renewal, and to less extent to radical strategic renewal.

Keywords: Organizational embeddedness, strategic renewal

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